Like it or not, Google Analytics 4 (GA4) is happening on July 1. And if you procrastinate half as much as Amanda Natividad (VP Marketing, SparkToro) does, you're probably a little nervous about it too.

But fear not! We'll take you through it. In this interactive crash course, our friend and GA4 expert Steve Lamar (Founder and Google Analytics Strategist, ReallyGoodData) will lend a hand. Join us to see:

• How Amanda, as a head of marketing for a startup, is thinking of using GA4
• What's wrong (and right) about Amanda's approach 😏
• Common confusions or misconceptions about GA4
• How your company can get the most out of GA4 (like we're trying at SparkToro)
• Specific tactics for you to take away from all this

Steve is going to make this accessible to all of us! Amanda is not a huge fan of analytics so at a minimum, this will be interesting.

Hope to see you in June!

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About SparkToro Office Hours:

SparkToro Office Hours is the monthly marketing show produced by Amanda Natividad (VP Marketing, SparkToro) and Rand Fishkin (Co-founder and CEO, SparkToro). Amanda and Rand help you shift your thinking about marketing strategy, and how to use audience research to power your efforts. Each episode boasts upwards of 1,000+ signups. Office Hours is the best way to engage with the wonderful folks in the SparkToro community — 400+ messages are sent in the live chat.

You can see the chatter about our show via #SparkToroHours on most social media platforms.