At this upcoming SparkToro Office Hours, seasoned data scientist Britney Muller will school us on the AI landscape, including what Large Language Models (LLMs) are, their strengths and limitations, and how SEOs and marketers can harness LLMs to stay ahead of the curve.

We'll cover:

• An overview of the AI Landscape: Essential terms for building a solid technical foundation
• Exploring LLMs: What exactly are Large Language Models?
• Strengths & limitations: What can LLMs excel at and where do they fall short?
• The future of AI: Predicting the evolution of Language Model Technology
• Practical applications: How SEOs and Marketers can benefit from LLMs
• Further resources to expand your knowledge of AI and language models

It doesn't matter if you've been using ChatGPT for months, or if you've never even heard of it. There's a lot to unpack in this session that's good for beginner and intermediate AI enthusiasts.

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About SparkToro Office Hours:

SparkToro Office Hours is the monthly marketing show produced by Amanda Natividad (VP Marketing, SparkToro) and Rand Fishkin (Co-founder and CEO, SparkToro). Amanda and Rand help you shift your thinking about marketing strategy, and how to use audience research to power your efforts. Each episode boasts upwards of 1,000+ signups. Office Hours is the best way to engage with the wonderful folks in the SparkToro community — 400+ messages are sent in the live chat.

You can see the chatter about our show via #SparkToroHours on most social media platforms.