How much traffic does Google refer to the open web vs. Facebook, Reddit, LinkedIn, and Twitter? Is that number, in aggregate, rising or falling? Does the traffic bias to the top few hundred sites or the long tail of the web? For years, questions like these couldn't be answered by existing research, but thanks to tireless efforts from Datos and SparkToro, a new joint study has the answers. Join Datos' Eli Goodman and SparkToro's Rand Fishkin to explore an incredible dataset and answer critical questions about how users moved between websites from January 2023 - January 2024.