When Rand Fishkin got the call from Erfan Azimi about a massive leak of API documentation from inside Google’s Search division, he knew he had to investigate further. But he also knew he needed to loop in a trusted friend with the technical chops to really dig into the files. Naturally, he called Michael King, Founder and CEO of iPullRank. In this episode of SparkToro Office Hours (and with the benefit of additional time!), Rand and Mike will discuss in even more detail — including what SEOs and marketers need to know about how Google Search works. You don't want to miss this.